Northline Bank Rebrand
A full-scale rebrand and digital product redesign for a European fintech challenger.
38%
Lift in product page conversion
2.1×
Social engagement on launch week
4
Product lines on the new system
01
Challenge
Northline needed to shed its legacy corporate image without losing institutional trust. Product pages felt dated, brand signals conflicted across channels, and the design team lacked a shared system.
02
Approach
We rebuilt the brand system from the ground up: typography, color, motion language, and a modular design system the product team could own. The website became the source of truth for every launch surface.
03
Outcome
Northline launched with a clearer voice, faster product pages, and a design system now used across four product lines.
Gallery
Deep dive
What we delivered
A complete brand toolkit, launch campaign templates, and a headless marketing site wired to ElmapiCMS so marketing can ship without waiting on engineering.
The design system includes tokens, component guidance, and motion rules so every squad stays on-brand.