Verde Collective Campaign
Modular campaign system for a sustainable fashion collective's seasonal launch.
4.2M
Campaign impressions
22%
Lift in retail foot traffic
6 mo
Asset library lifespan
01
Challenge
Verde Collective needed a campaign that could scale across retail, social, and out-of-home without reinventing assets every week. Their in-house team had craft but no system.
02
Approach
We built modular campaign assets, motion templates, and a content playbook their team could execute. Templates covered hero films, retail windows, and short-form social cuts from the same source files.
03
Outcome
The seasonal launch ran for six months on a reusable library, with retail and social staying visually consistent.
Gallery
Deep dive
Campaign system
Every asset lives in a named kit: colorways, type locks, and motion loops that adapt to format. Retail partners received print-ready packs. Social got cutdowns timed to the product calendar.
We documented handoff rules so freelancers can extend the system without drifting off brand.